Number one in multimedia and creativity software, Adobe certification courses at EGH offer great insights into the world of rich application software development. Whether it’s the proven Photoshop dominance, or After Effects and Dreamweaver, Adobe training help you express your latent creativity better with images, animations or audio-visuals. All the course deliverables are mapped to the Adobe certifications.
Course Fees: Rs. 142000 /-
Course Duration: 300 Hrs.
??? ADOBE ILLUSTRATOR
Adobe Illustrator is a vector graphic drawing software, which is used to create logos, banners, illustrations. Illustrators powerful tools make it easy to modify shapes and curves.
??? ADOBE PHOTOSHOP
Adobe Photoshop is an Image Processing software package that enables you to create & edit images. If you are working on web pages, presentations or on any document photoshop is the software to be used to enhance your images and retouching essentials. Photoshop has a host of tools for layering, filtering, compositing, masking and modifying images.
??? ADOBE INDESIGN
Adobe InDesign is a replacement for Quack Express & Adobe PageMaker, if the content is more than the graphics then Adobe InDesign is the software to be used. The software enables us to manage text and graphics simultaneously with effects and powerful tools like master pages and indexing options for booklets. The enhanced topographical controls and printing options create files ready to be published.
??? ADOBE FLASH
Adobe Flash multimedia software application that is used to create vector graphics, animations, games and rich internet applications which can be viewed, executed on the Adobe Flash player. Adobe Flash is the primary tool for 2D animation Movies of low file size are created in Adobe Flash.
??? ADOBE AFTER EFFECTS
Adobe After Effects software delivers a comprehensive set of tools to efficiently produce motion graphics and visual effects for film, video, multimedia, and the Web. After Effects. New in After Effects 6.0. Animation and Motion Graphics. Formats that After Effects Produce. After Effects Differ from Photoshop. After Effects Different from Avid, Final Cut Pro, and Premiere. After Effects Different from Adobe Flash. Compositing. To Get Video Content into AE. Tools Need Besides After Effects. More About Animation, Video, and Compositing.
- Salient Features
- After Effects offers unparalleled integration with Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator to produce professional results.
- Control the compositing environment while working in a 2D or 3D with this tool.
- Create motion graphics.
- Unbelievable visual effect for films film, video, multimedia.
?? ?? ????? Adobe Premiere Pro
A powerful tool for professional digital Video Editing Designed for video professionals, Adobe Premiere Pro software spans the world of broadcast and online media. Thanks to its elegant interface and superb editing tools, you can work with complete efficiency, control, and flexibility to produce broadcast-quality movies for video, film, multimedia, and the Web.
- Salient Features
- Digital video & sound, hence eliminates transfer losses.
- Edits video & multimedia movies in standard formats like AVI, MOV, RAM, MPEG etc.
- Creates Movie titles and graphics. Super imposes titles and graphics, animation on video and film.
- Adds transition and special effects. Uses digital filtering for special effects in video & audio tracks Exports projects to video tapes.
- Multimedia presentations on any subject.
- Film editing with special effects and movie making.
- Movies and Video Clips for Online presentations and distribution.
- Freedom to express your imagination
The biggest benefit of being a being a graphic designer is than you have the liberty to express your imagination and creativity to the fullest. Whatever you imagine and visualize can be put in the form of display for others to appreciate, admire and even criticize.
- Learning new techniques and skills
Being in the designing industry there are plenty of new skills and technique that you can learn. Different projects require different approach and this gives you an opportunity to explore new methods and learn something new every day.
- Chance to meet new designers
Meeting fellow designers opens up scope to learn from them and keep yourself updated. You can even exchange ideas and process and interact with them regarding ongoing projects which could proves beneficial for you in the long run.
- Improve your social skills
While working for a company some good social skills is a must so that you don???t have a difficult time in mingling with fellow workers and clients. As time approaches you will learn to socialize and feel confident inside.
- Opportunity to work with reputable companies
A graphic designer has various opportunity to work with prestigious companies, having said that you can enhance your portfolio and make it stronger. Clients too prefer working with designers who have strong and creative portfolios.
- Stable income
When you???re employed you will get a stable income, even if the project is simple and easy you will still get paid. As long as you do your work your will get your salary.
- You can freelance
When you are freelancing you are never short of work. By building a good network with people you can land yourself with lots of projects from clients.
- Just focus on designing
When you are working for a design firm all you have to do is focus on designing. There is no hassle for you to multitask on different areas as there are various people assigned for that particular task.
- Continuous practice of designing skills
While designing you will come across new ideas and concepts which will help you design better. You will find yourself getting better and better with each passing day. This acts as a continuous practice and helps to improve your skills.
- Better access to resources
As a graphic designer you have a greater access to latest industry standard software which you may not have been able to afford. This will help you to work better and give better results. This will give you more development and scope for learning.
- Privileges to attend seminars
There is time when you will have to represent your company on their behalf. Not all people get these kinds of chances to attend such events.
There is no dearth of opportunities in the field of Graphic Designing just that one needs to be true to what they are learning. Along with that they need to make a decision about why they are doing the course? Is it to make a career out of it or is it just for learning something new. It rests completely with the individual and is their decision.
If you like working with computers, you???ve probably considered many technology-related careers, and you may have even considered the idea of becoming a desktop publisher. If someone has mentioned that you might be good at this job, you should find out exactly what desktop publishers do, where they work and what kind of skills and education they need.
What Desktop Publishers Do
Unsurprisingly, many desktop publishers work in the publishing industry. They use computers to design layouts for various print and online publications. While this isn???t an inclusive list, desktop publishers may work on designing:
??? comic strips
They usually don???t create much of the material that goes on the page. Instead, they collect work from writers and illustrators and present them in a pleasing way. Even though they don???t usually create material, they may edit what they???re given to work with. To make each page look as good as possible, desktop publishers have to consider font, text and background colour, spacing, text and illustration size and more. After finishing with a project, they physically send it to the official publisher or use a scanner to upload it to the Internet.
Where Desktop Publishers Work
As mentioned before, many desktop publishers work in the publishing industry, but they can actually work in other areas too. According to the Bureau of Labour Statistics, most desktop publishers work in four main industries:
??? administrative and support services ??? 8 percent
??? newspaper, periodical, book and directory publishers ??? 31 percent
??? printing and related support activities ??? 16 percent
??? professional, scientific and technical services ??? 12 percent
While there are exceptions to the rule for every situation, most desktop publishers work in an office setting. Some of them are able to work from home for either part or all of their working hours. Most desktop publishers work full-time, and it???s not uncommon for them to have to work overtime when deadlines start to draw near.
Required Education and Skills
The education needed to get started in this career varies ??? some professionals only have a post-secondary certificate, but others have a bachelor???s degree. The most common type of education for desktop publishers is an associate???s degree. Common majors include:
??? graphic arts
??? graphic communications
??? graphic design
If you have experience from another job, you may not need to have a degree. That???s because while education is a great way to get the skills that are necessary to function as a desktop publisher, it???s not the only way to learn the things that these professionals need to know. The most important skill that???s needed for a job like this one is artistic in nature ??? no matter how little or how much education you have, you need to be able to design readable, pleasing material. Computer skills are also necessary for desktop publishers.
To get into desktop publishing, you need to have a passion for design and a knack for making things look appealing. A desktop publisher may not have the most well-known job in the world, but he or she has an interesting career.
Completing a graphic design graduation project is akin to writing a thesis paper when majoring in a different topic. As part of your last year in the program, this project is the culmination of the time, effort and hard work that you put into the program. It lets you showcase your skills and let professors know what you learned in the program, and many students use that project in their portfolio. Whether or not you complete one of these programs depends on where you attend school.
What is a Graphic Design Graduation Project?
A graphic design graduation project is the last project that you do in your program. Graphic designers work in a number of fields. They work out of their homes, for large companies and for design firms. They build websites for clients, create new packaging for new and existing products and design covers for books and movies. Your final project in the program lets you express yourself. You use a combination of skills you learned in the program to create something that shows your personality and skills.
Types of Projects:
Graphic design students have the option to complete any type of project they can imagine. Some students create a mock product and create a marketing campaign around that product. They develop packaging and flyers and posters for that product. Other students use the final project as a chance to design a website for their own personal use or for a family member or friend. Some even create a website that showcases a mock product or serves as a mock-up of a popular item. Students can also create brochures and pamphlets that highlight the features of the graphic design program or the school at large.
Importance of a Graduate Project:
The Bureau of Labour Statistics found that graphic designers earn a median salary of $44,150 a year, but designers can earn more or less based on where they live and their level of experience. Those who charge an hourly rate typically earn around $21 an hour. When you first strike out as a graphic designer, potential employers and clients want to know what type of projects you worked on in the past and the skills that you possess. As a recent graduate, you might not have a large number of projects under your belt, but you can use your final project as proof of your experience and skills.
Yes or No?
Not all schools require that students complete a graphic design graduation project. Some schools ask that students develop a portfolio during their last year in the program. The portfolio consists of the projects that you worked on in your classes and any projects that you submitted for grades. A large number of schools now require that graphic design students upload those projects to a server and share their work online, which lets you direct clients and employers to that website later. Take the time to ask your school if you need to complete a project or a portfolio to graduate.
Graphic designers spend time working on solo projects and in small groups. They ask clients questions about what they want and create posters, brochures and other items to meet their needs. You???ll get some experience creating similar projects when you complete a graphic design graduation project or a portfolio in your senior year.
Because the intriguing multimedia components of websites unquestionably help to capture and maintain the attention of site visitors, some aspiring information technology (IT) professionals believe that a graphic design degree will adequately prepare them for a career in web development. However, the websites that nearly everyone loads on a daily basis represent a sophisticated blend of programming, engineering, art, brand marketing and a little psychology. Most degree programs in graphic design focus on artistic impressions and just do not incorporate into their curricula all of the elements needed for successful web development. For example, academic programs in graphic design teach students to convey a message to their audience visually, but web development degree programs expect students to design communication rich visitor experiences through art, design and technical expertise. Here are some common degree options for future web developers as well as a scenario when a degree in graphic design is appropriate.
Bachelor of Science in IT Specializing in Multimedia and Web Development
A bachelor of science in information technology (IT) with a specialization in multimedia and web development is a comprehensive program that typically includes elements of engineering, software development, business and web design. For example, some common course topics are programming, image editing, business writing, website architecture and page layout. Besides thoroughly covering technical theory in the classroom, instructors also give students advanced opportunities to learn and gain work experience through competitive internships and special projects. Students are encouraged to build portfolios of their work that showcase their knowledge and practical application of both technical programming and multimedia design skills.
Bachelor of Science in Web Information Systems
An undergraduate degree in web information systems offers courses that focus more on the technical aspects of web development but includes optional elective classes to help students sharpen their creative talents. Instructors for this degree program teach students classic programming languages like HTML, .NET and Java as well as ones like CSS, AJAX and PHP that are commonly used on the most popular websites. The developers of the curricula for Web Information Systems degree programs recognize that most web users access sites from mobile devices so they make sure that students know how to create mobile applications and websites that enhance the mobile user experience.
Master of Science in Interactive Design and Media
There is at least one special case where a graphic design degree in appropriate for an aspiring web developer. An IT professional who already possesses the technical knowledge needed to develop websites may want to focus on honing their creative abilities with a degree in graphic design. These people usually have an undergraduate degree in computer science or web information systems when they decide to enroll in a two year advanced degree program in multimedia, graphic design or interactive design. This type of graphic design program falls under the sciences instead of the usual fine arts category because it leads students to specifically focus on identifying and effectively using a rich mix of digital tools to enhance online communication.
Although degrees in graphic design are becoming more sophisticated, most still do not offer students the comprehensive instruction on the fundamentals of web development required to hit the ground running in a technically demanding, entry level web development position. Conducting thorough planning and research of IT degree programs including graphic design degree options is one of the keys to successfully launching a career in web development.
While an industrial designer typically has a degree in industrial design, there are select jobs available for students with a graphic design degree. Keep reading to learn why a graphic design degree is beneficial and why you should become a professional designer.
Why is a Graphic Design Degree Beneficial?
Graphic design is a broad term that involves using industrial art and visual communication platforms to create visual content. Typically, this results in ads, posters and online graphics. A graphic design degree will help the holder get a job as a graphic designer, art director, software developer and commercial designer. However, the field of industrial design also needs graphic content created for product manufacturing purposes.
What is Industrial Design?
Industrial design is the process of creating the manufacturing models of current and future products. Designers research, sketch and use software programs to create virtual models that are the basis for product prototypes. However, it also involves certain project management aspects, such as product cost estimates, safety guidelines and engineering adjustments. Many designers specialize in a particular product category, such as electronics or home appliances. However, almost all designers use three-dimensional computer-aided design (CAD) and computer-aided industrial design (CAID) software. Therefore, there are many positions available for graphic design savvy students.
What are the Education Requirements for an Industrial Design Job?
According to the Bureau of Labour Statistics (BLS), entry-level industrial designer jobs typically require a bachelor???s degree in engineering, architecture or industrial design. Industrial design courses cover everything from sketching to manufacturing methods to computer-aided design and drafting (CADD).
Which Industrial Design Classes Should Graphic Design Students Take?
Industrial design programs typically start out teaching math, drawing synthesis and basic industrial design techniques. Next, students learn about anthropometry, design communications and the principles of two- and three-dimensional industrial design. Following this, the students will learn about proper presentations, packaging, photography and product design and materials. Therefore, any student who wishes to pursue an industrial design career should choose these classes as electives.
What is the Typical Curriculum of a Graphic Design Program?
During the first semester, graphic design students typically learn about form, colour, drawing and typography. The second semester may cover industrial design concepts, such as form and space, design and communication and visual creativity. The following semester may teach the student about advanced web, graphic and publication designs. The final semester will probably require the student to complete a major project, build a senior portfolio or participate in an apprenticeship. Clearly, a graphic design program has many applicable classes that will help an industrial design professional.
What Skills are Needed to be a Successful Designer?
Designers must have a wide array of marketable skills and core competencies. For example, they must have both strong analytical, mechanical and creativity skills. Therefore, they must be very logical, but also innovative. Of course, they must have strong computer and IT skills because most of their work will be performed on complex software programs. Interpersonal skills are important because designers must develop and maintain professional relationships with different clients, co-workers and contractors. In the end, designers must use their advanced problem-solving skills to continually identify, assess and resolve various production problems.
To review, students with a degree in graphic design can work within the field of industrial design. A graphic design program will prepare a student for the artistic and design demands of an industrial design class. Being an industrial designer is a difficult yet rewarding career path.
If you want to earn your graphic design degree without committing to a face-to-face school, consider earning your graphic design degree online. The only difference between a traditional school and an online school is that you need to do most of your learning on your own. You won???t have a professor sitting in his or her office waiting for a student to drop by, and you can???t get advice from your classmates in the library. For many students, online graphic design courses let them convert their interest in graphic design into a high paying career.
What do Graphic Designers do and Where do They Work?
Graphic designers look at the needs and budgets of their clients and create products for those clients. They often use computer software and programs to create those products, but some designers still use pen and paper. They choose the type of font, colours and background images used in the materials and they work with the slogans, logos and other materials given to them by advertising companies. Graphic designers can work for advertising companies, for some of the leading publishers in the world or in the manufacturing industry.
Types of Online Graphic Design Degrees
Though you can earn your design degree online, you need to give some thought as to the type of degree that is best for you. An associate???s degree is good for those who want a basic introduction to the field. You can complete this program in two years or less, but you won???t take many in-depth courses. Students usually spend around four years in these programs, but you can finish your degree faster. Once you finish your graduate degree, you can apply for a master???s level program in graphic design.
What Classes do You Take?
Online graphic design students take a large number of courses that prepare them for working in the digital world. While some programs still offer traditional courses that deal with creating advertising for newspapers and magazines, most programs now focus on the digital world. You???ll take courses on taking digital images and editing those images, using publishing software to create publications from a computer and graphic design for the web. Many online schools also give you the option between focusing on traditional print media and digital media.
How to Avoid Scams
When you look at earning your graphic design degree online, you need to realize that not all schools are the same. Scam schools, also known as diploma mills, abound on the Internet. The U.S. Department of Education refers to a diploma mill that does not have accreditation from a government approved agency and/or a school that gives students credit for work experience. Many scam schools also do not offer many courses and give students the option of earning a degree in just a few weeks or months after making one payment. These programs often prey on those studying art and design. Before handing over a single penny, make sure you choose a good school with accreditation.
Graphic designers use art and design techniques to create advertising space, websites and hundreds of other products for their clients. While you can take classes face-to-face and earn your degree through a traditional college, you can also save money, have access to the same classes and have more free time when you earn your graphic design degree online.
There are many ways to get a master???s degree in graphic design online because so many schools and colleges offer this popular major to students. These degree programs help students to develop their artistic skills, increase their spatial intelligence, expand their design literacy and deepen their critical thinking abilities. Online schools and colleges will either offer students a Master of Fine Arts (MFA) or a Master of Arts in graphic design. The MFA focuses more on design tools and technology used for advanced graphic design practice. The MA will focus more on the conceptual elements and theories behind graphic design, such as art history, media arts, art psychology and communication.
Anyone who applies to a master???s degree in graphic design online program must be proficient in hardware and software solutions used within the field of graphic design. Program applicants must have a working knowledge of Macintosh systems and Adobe Creative Suite software programs. Familiarity with online learning blackboards, communication and Internet-based file sharing services is expected. Online degree applicants should know the basic history and evolution of graphic design as well as contemporary topics visual design. Students may benefit from having already studied creative drawing, painting and writing.
Classes in art history, digital design, visual communications, computer science and information technology are recommended. Most programs require applicants to submit a resume that includes a list of their awards, exhibitions and publications. Program applicants should include a portfolio of their best visual work and a project list that provides brief description of accomplishments. All of these will help the admissions staff to understand and contextualize the applicant???s works. Some online graduate degree programs will require a letter of recommendation and a statement of purpose regarding career and academic goals.
Some online master???s degree in graphic design programs may offer students two- and three-year programs. For example, a two-year program would be designed for students with strong graphic design backgrounds, or bachelor???s degrees in the field of technology. These accelerated two-year degree programs focus on enhancing existing artistic skills, technical acumen and visual communication strategies. A three-year program will be for students who have an accredited bachelor???s degree in any field.
The first year of these programs will provide students with an overview of basic topics like authorship, typography, design history and image making. The following years will offer advanced classes in a variety of fields. Some online programs are hybrids, which means that they offer on-campus lectures, workshops and graphic design exhibitions. These may include group critiques, field trips to artist events or one-on-one discussions with faculty. Programs that offer a temporary residency allow students to learn more about creative collaboration, project management and hands-on design practices.
A two-year, online master???s degree in graphic design is an excellent academic choice for tech savvy students who want to refine their artistic abilities. A three-year, non-accelerated program is a good choice for students who want a career change, but do not have any background in graphic design.
Most colleges and universities encourage technology students to diversify their academic portfolio to increase their resume marketability and career stability. A minor in graphic design gives students a versatile skill foundation that translates into different fields and kinds of work. In order to make a graphic design degree more marketable, it???s a good idea to pick the right major.
Graphic Design Minors
A graphic design minor will most likely focus on the design process and stages. Students will learn how design thinking can be used for exploration, communication and market research. Students are introduced to the history, theory and application of graphic design across multiple disciplines. The graphic design minor provides an integrated introduction of the basics that is enhanced by results-driven projects and traditional design courses. Students may receive non-traditional views of graphic design and how the field is changing because of technology advancements.
After graduating with a graphic design minor, students will have experienced design thinking, will appreciate the role that design plays in everyday life and will explore their own design interests. Students will understand the interdisciplinary nature of the design process how to successfully work with similar professionals in their future careers. Common classes include typography, which develops an understanding of the visual effects produced by type fonts and techniques, and web publication, which introduces students to the standard elements of web production like photos, sound, video, headlines and hypertext.
Regardless of the degree selection, a graphic design minor should be paired with certain classes. For example, an advertising class will introduce students to the critical marketing and business skills needed to succeed in the graphic design field. Students will gain a limited understanding of advertising concepts and research related to marketing principles, consumer behaviour, identifying trends, media strategy development and promotional campaign planning.
A class on design management will prepare students to assume supervisory roles in the creative communications industry. Students will learn about creative teams, art direction and design strategies and appreciation. Students who take classes in communication will learn how to produce professional written products and solve problems in a collaborative team environment. Classes may cover communication graphics, models, techniques and management practices.
A minor in graphic design complements a variety of standard college majors. Many graphic designers seek positions at advertising agencies and popular corporations, but some want to start their own businesses. For these students, a business major is a good choice because students will learn about everything from marketing to management to human resources. These students will be prepared to become independent, self-employed professionals.
A graphic design minor is a versatile credential that will help students in many careers. Anyone who wants to learn more about the job outlook, work environment and employment requirements for graphic designers can visit here.
Finding a web design job is not something that requires some magical formula that only a few people are privy to. In truth, this type of work is accessible to a broad range of people with a broad range of skills and most college graduates don???t even get a job in the direct field they studied. In general, clients are looking for a specific set of skills over a specific type of degree. However, there are instances where the type of degree you have can absolutely have an impact on whether or not you get a specific job. Often, getting any type of job is about understanding how to leverage the unique aspects of your degree into assets instead of detriments.
What Really Matters
It should be said that for most web development positions the most important thing you have going for you is your portfolio. Your portfolio is comprised of a group of websites that you have either built yourself or implemented functionality within. This can be a full design you built yourself or even just a unique plug-in that you wrote the code for. The portfolio needs to be full of your strongest work and it can be the single most important thing working in your favour. It is not uncommon for people without any degree at all to get a web design job based on nothing but the strength of their portfolio. After all, business owners often don???t care about what you went to school for as long as you have the ability to deliver what you say you can deliver.
How an Information Technology Degree Can Help
It should be noted that there are definitely going to be times where a web design job listing will explicitly state that you need some kind of degree. If you have an information technology degree, then this can be directly applied to any web design job you may come across. While they may not seem necessarily related on the surface, the truth is that there are a number of connections you can draw between a web design job and an information technology degree.
First of all, this degree provides you with a grounding in how networks operate and how to work within the set parameters this sets down. This provides you with a strongly analytical perspective when dealing with complex computer issues. The ability to approach code in an analytical way is a large bonus in your favour.
Also, a degree in information technology provides you with a broad understanding of of how a wide range of programs, operating systems and hardware components work together. This can actually be more important than anything since it shows that you are a versatile worker who can adapt to a broad range of changing situations and computing environments. Having the ability to at least learn new systems and programs in a predictably efficient way can be one of the most important assets you bring to the table.
Putting it All Together
In the end, employers hiring for this type of work want the same thing any other employer wants. They want to hire someone who can deliver high-quality work while working well with a group of colleagues. If you can show that you???re capable of doing these things at a high level, then you will be surprised at how many web design job opportunities there are for you.
Today???s websites use increasingly sophisticated graphics to improve the visitor experience, and most designers consider enrolling in graphic design degree programs to prepare themselves for this exciting career field. While web development firms are the most popular employers of many graphic design graduates, there are also career opportunities available to them in traditional advertising agencies, print design firms and corporate marketing departments. However, job growth for the career field is expected to be slower than average according to the Bureau of Labour Statistics, and many prospective graphic designers wonder if the cost of getting a degree in graphic design is worth it when they are not guaranteed to find jobs in their field immediately after graduation. Here are some examples of scholarships that are available to graphic design students to help them realize their academic dreams in this highly creative field.
The Most Promising Logo Design Scholar
Nearly all branding strategies include the development of logos that are inspiring, endearing and memorable. Some graphic design students excel in this niche area of visual design and understand how to make their unique pictures capture the spirit of a product, company or industry. A private company called FreeLogoServices awards graphic design students $1500 scholarships for original logo designs relating to the automotive, construction and beauty industries. Additionally, students must demonstrate one year of academic excellence in a graphic design program and provide two letters of recommendations. Winners of the scholarship can also start establishing their professional reputations in the industry as their design work gets published through the company.
Graphic Arts Entrepreneurial Spirit Scholarship
The Electronic Document Scholarship Foundation (EDSF) offers several financial awards for students who major in document management and graphic communications related disciplines. One of the awards is called the Graphic Arts Entrepreneurial Spirit scholarship that is a part of the Andy and Julie Plata Honorary Scholarship fund. The $2,000 scholarship rewards graphic design students who demonstrate the desire to start their own design firms or to support the design interests of fledgling businesses. EDSF administers its own scholarships as well as other awards that are sponsored by companies operating in the document management and visual design sectors. Funding for the awards come from organizations like Canon, Pitney Bowes and the Xerox Corporation. Students who apply for the Graphic Arts Entrepreneurial Spirit Scholarship are eligible for other EDSF scholarships.
Artistic Excellence in Print Design and Marketing Scholarship
Much of the work done by graphic designers is used in marketing campaigns that seek to promote awareness of products, services, companies and people. Industry leaders understand that fresh ideas are needed to fuel progress in the marketing career field, and some decide to invest in future visual artists. For instance, a printing and design company called Printaholic awards $1000 annually to a deserving undergraduate or graduate graphic design student who has a cumulative grade point average of at least 3.0 at an accredited university in the United States. Competing students must brand themselves and submit personal marketing packages that include business cards, flyers, posters and brochures that depict their marketing and graphic design prowess. The personal marketing portfolio should tell the story of artists??? goals and previous academic achievements.
Many scholarships are available to those who want to major in graphic design at an accredited university. However, the competition for those financial awards may be high, and students enrolled in graphic design degree programs need to be prepared with top notch portfolios of their work and possibly work experience through internships.
If you have a love of art and enjoy being creative, you may have a future as a graphic designer. These artistic professionals create and develop visual images across all types of media. Their imagery can appear in print publications like newspapers and magazines or in digital media such as websites and television. The graphic design world merges traditional art forms of sketching, drawing and painting with technology. It???s a very exciting field in which to work, and there are many opportunities to become employed with a company or to freelance on your own, even selling your graphic design work online. Read on to learn more.
About Graphic Designers
Graphic designers use their art to communicate messages to a particular audience in various ways, including through company branding, advertising, brochures and other marketing materials. They may work for a design firm, advertising agency, communications company or public relations business. Some do work solo as freelancers, either part-time or full-time. While it???s clear that graphic designers must have artistic and creative skills, they also need to become proficient in other areas in order to keep their clients satisfied.
Graphic Design Skills
Graphic designers must have knowledge of design fundamentals in order to understand the basis of visual aesthetics. Colour theory is also a strong part of graphic design, as colour sets the mood and conveys so many other aspects of a message. As a graphic designer, you will need to become familiar with computer software packages like Illustrator, Photoshop and InDesign in order to produce cutting edge design work. In addition, you???ll become familiar with typography and the ways in which to utilize it most effectively. Web design understanding is essential to graphic design in order to create work that fits well within an online environment. Finally, as a freelance graphic artist, you would want to learn business skills such as proposal writing, negotiation, marketing and client networking.
Becoming a Graphic Designer
There are a number of paths you can take to break into a career as a graphic artist. Some are self-taught and are able to demonstrate their skills through an impressive portfolio, volunteer experience or networking. However, it is increasingly expected by employers that graphic designers have some formal education. There are two-year Associate level degrees or specific trade school programs that will provide you with the knowledge needed to work in the profession. Often times it is necessary to have a four-year Bachelor???s degree in order to be a contender in a competitive job market. It is even possible to go on to earn a Master???s level degree in order to pursue a job in teaching or to learn higher-level skills.
Regardless of the type of education you pursue, the field of graphic design is one with a great deal of possibility for anyone with talent and ingenuity. Whether you decide to work for a traditional employer or to strike out on your own as a freelancer, you can always endeavour to promote yourself and to sell your graphic design work online.
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